AGENCY NEWS
ISSUE #2 | MARCH 2023
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What's new at
the Axle Agency |
Take a look below for some of the coolest creative our team
has been turning out recently! |
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| See's National Chocolate Day |
| The days after Christmas can be challenging for marketers, as consumers are tapped out. Fortunately, National Chocolate Candy Day provides a fun reason to enjoy some delicious candy once again, and this campaign was the top revenue generator in the days following Christmas. |
| See the email → |
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| Google Nest New Jersey Heating Season |
| These assets lead with the brand logo, highlighting the compelling nature of the offer while conveying the need to act now. The simplicity and clean, modern feel of the brand is what makes the concise copy and sleek design pop. Needless to say, the ads performed well. |
| View the ads → |
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| For internal use only |
| We love to share our work with clients and prospects, so if anything here strikes your fancy, just reach out to Jen Tabbal or Travis Rice for permission before sharing any of these projects externally. |
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| Tillamook Block Jams |
| Block Jams is Tillamook's celebration of everything cheddar, and it features rocking playlists, social media influencers, and more. This engaging email tied into the brand's Super Bowl ad, and was the first major campaign designed in our new Email Design System. |
| Check out the campaign → |
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| Bideawee Valentine's Day Engagement |
| Bideawee is a small no-kill animal shelter in NYC, and our emails typically ask for donations or to learn more about adopting a pet. This clever (and mobile-friendly) email is pure engagement - the donor is asked to identify their personality type, and it is "matched" with a Bideawee dog or cat on a landing page. The client loved the approach and the execution and we're all excited to see how it performs. |
| See the project → |
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| Seasons 52 Valentine's Day Preview & Series |
| One of the biggest dining occasions of the year, Valentine's Day was a top priority for Seasons 52 this last quarter. The Axle Agency supported driving both reservations and takeout orders with a sneak peek email featuring filet mignon and a Caymus red wine flight, as well as a four-part series. Each email saw above-average click rates, reservations, and takeout orders. Can you feel the love? |
| Browse the series → |
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| ISO New Clients |
| Do you have any clients that may be interested in creative services from our award-winning team? Get in touch with Kevin Limongelli and set up a call today to learn more! |
| Schedule a meeting → |
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| Total Wine 2022 Year In Review |
| Over the course of 2022, The Axle Agency created or migrated 569 web pages, including 91 new content pages. These pages saw a 91% increase in traffic year over year and increased SERPs 12 positions on average. This resulted in 4.9M search impressions, 450k visits to TotalWine.com, and $824k in revenue (48% coming from the 91 new content pages). We’ll raise a glass to that. Cheers! |
| Check out our work → |
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| Winter & Spring HP Printables |
| HP Printables produces all types of greeting cards, kids' activites and calendars that can be printed out to encourage Instant Ink usage. We were tasked with tactfully connecting the HP Instant Ink program with printables to encourage more subscriptions to Instant Ink. Now we do monthly themed modules and incorporate how having an automated ink delivery subscription allows easy and convenient printing whenever you need it! Print away! |
| See the email → |
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| We're hiring |
| Employee referrals make the best hires. Do you know any designers or copywriters with experience in developing creative for B2C, B2B or nonprofit? Introduce us! |
| Refer a Designer → |
| Refer a Copywriter → |
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