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| 2024 Americas Holiday |
| Exploration — Postcard |
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Concept: Postcard Series: "Spend the Season Somewhere Spectacular"
The best way to share a message while traveling is a postcard. This concept muses on the idea that if someone is traveling for the holidays, they'll likely be away from the loved ones they'd normal spend that holiday with. Sending a physical or virtual postcard shares a holiday message from anywhere. This concept could be repesented as a stand alone feature or as a series or emails getting the viewer excited to recieve a new postcard the way someone would be excited recieving a postcard in the mail from their friends wondering where they're traveling to next.
Additionally, as a viewer opening this email, it could also be suggested that Marriott Bonvoy is sending the postcard inviting the viewer to explore these locations themselves for the holidays. (ex: Marriott Bonvoy wishes you were here)
Each postcard could have the location name on them to show the specific hotel or destination the way a postcard would. Postcard design can be adjusted with MBV specific iconography- how the postcard design is displayed can vary email to email as well!
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| Spend the Season Somewhere Spectacular |
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