DR
01A
[Fname, would][Would] you like to be rewarded?
Simply sign up for Demand Response and help keep the power grid strong.
02A - 03A
Your utility company has a reward for you[, Fname]
Simply connect your smart thermostat and check out your incentive!
Remail (03A)
Check out your incentive[, Fname]
Your utility company has a reward for you.
04A
Enroll now and say hello to a rebate[, Fname]
Opt in for your provider’s Demand Response program.
EE
01B
Interested in saving on your next bill[, Fname]?
Enroll with your utility for automated energy savings.
02B - 03B
[Fname, there’s][There’s] no need to compromise your comfort
Enroll with your local utility to reduce monthly costs.
Remail (03B)
Let the savings begin[, Fname]
Enroll with your utility to reduce your bill.
04B
Lower your energy bill in 5 minutes[, Fname]
Simply connect your smart thermostat and save.
Proof of concept - Colorado
01C
Xcel Energy wants to give you $100[, Fname]
It’s as easy as 1, 2, enroll.
02C - 03C
[Fname, have][Have] you claimed your reward?
Xcel Energy has $100 with your name on it.
Remail (03C)
Xcel Energy has $100 with your name on it.
Have you claimed your reward[, Fname]?
04C
[Fname, have][Have] you claimed your $100?
This generous offer could be yours when you sign up to save.
Proof of concept - Minnesota
01D
Xcel Energy wants to give you $75[, Fname]
It’s as easy as 1, 2, enroll.
02D - 03D
[Fname, have][Have] you claimed your reward?
Xcel Energy has $75 with your name on it.
Remail (03D)
Xcel Energy has $75 with your name on it.
Have you claimed your reward[, Fname]?
04D
[Fname, have][Have] you claimed your $75?
This generous offer could be yours when you sign up to save.