EE
EM 01D: EE Utility Savings + Standard
SL1: Your smart thermostat could help you save[, Fname]
PH1: Enroll with your utility for automated energy savings.

SL2: Don't let your utility bill leave you in the cold[, Fname]
PH2: Connect the smart thermostat you already have and start saving.

EM 02D: EE Utility Savings + Standard
SL1: Make your thermostat work for you[, Fname]
PH1: Increase energy savings and keep your home comfortable.

SL2: [Fname, there's][There's] no need to compromise your comfort
PH2: Enroll with your local utility to reduce energy costs
EM 01C: EE Eco-Conscious
SL1: Reducing energy doesn't mean sacrificing comfort[, Fname]
PH1: You might even enjoy the added savings!

SL2: The smart thermostat in your home could help you save[, Fname]
PH2: Enroll with your utility to reduce energy and costs.

EM 02C: EE Eco-Conscious
SL1: Set it and forget it[, Fname]; your smart thermostat will do the rest.
PH1: Enroll with your local utility to reduce energy costs and more.

SL2: [Fname, save][Save] energy while reducing energy usage
PH2: There's no need to compromise your comfort.

DR
EM 01B: DR Utility Savings + Standard
SL1: [Fname, help][Help] keep the power on in your neighborhood
PH1: Receive a rebate or reward when you connect with your utility.

SL2: It feels good to do good[, Fname]
PH2: Sign up for Demand Response and help keep the energy grid strong.

EM 02B: DR Utility Savings + Standard
SL1: Your utility company wants to reward you[, Fname]
PH1: Connect your smart thermostat and help out the neighborhood.

SL2: Get a reward when you opt in for Demand Response[, Fname]
PH2: Saving energy has never been so enticing.

EM 01A: DR Eco-Conscious
SL1: [Fname, help][Help] keep the power on in your neighborhood
PH1: Receive a rebate or reward when you connect with your utility.

SL2: Be a neighbor your community can count on[, Fname]
PH2: Sign up for Demand Response and help keep the energy grid strong.
EM 02A: DR Eco-Conscious
SL1: It feels good to do good[, Fname]
PH1: Sign up for Demand Response and help keep the energy grid strong.

SL2: Your utility company wants to reward you[, Fname]
PH2: Connect your smart thermostat and help out the neighborhood.