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Email 01D
SL1: [Fname, save][Save] the unpredictability for the weather, not your utility bill
PH1: Start saving when you connect.

SL2: [Fname, learn][Learn] how your smart thermostat can generate savings
PH2: Connect your thermostat and make an impact.

SL3: Last month's utility bill got you feeling the heat?
PH3: Connect your smart thermostat[,Fname,] and start saving.

Email 01C
SL1: [Fname, reducing][Reducing] energy usage doesn't mean sacrificing comfort
PH1: Bonus: You might even enjoy the added savings!

SL2: [Fname, are you interested][Interested] in reducing energy costs?
PH2: Connect your smart thermostat and discover the difference.
SL3: [Fname, save][Save] the unpredictability for the weather, not your utility bill
PH3: Start saving when you connect.

Email 02D
SL1: No need to compromise your comfort to start savingĀ 
PH1: Just set it and forget it; your smart thermostat will do the rest.

SL2: Saving energy costs doesn't have to be complicated
PH2: There's no need to compromise your comfort to save.

Email 02C
SL1: No need to compromise your comfort to start saving energy
PH1: Just set it and forget it; your smart thermostat will do the rest.

SL2: Saving energy doesn't have to be complicated
PH2: There's no need to compromise your comfort to save.

DR
Email 01B
SL1: [Fname, are you interested][Interested] in earning rewards and rebates?
PH1: Connect your smart thermostat with your local utility program today.

SL2: [Fname, your][Your] utility company wants to say thank you
PH2: Connect your smart thermostat. Earn a reward.

Email 02d
SL1: Rewards and rebates, rebates and rewards
PH1: Saving energy has never been so enticing.

SL2: Opt in for Demand Response
PH2: Helping to reduce stress on the energy grid won't be your only reward.

Email 01A
SL1: [Fname, help][Help] keep your neighborhood powered up
PH1: Get rewarded and reduce strain on the grid with Demand Response.

SL2: [Fname, be][Be] a neighbor your community can count on
PH2: Connect your smart thermostat with your utility's Demand Response program today.

SL3: [Fname, use][Use] your smart thermostat to do good
PH3: Now that's something to feel comfortable about.

Email 02c
SL1: Want to do your part to reduce blackouts in your area?
PH1: Demand Response programs can help reduce strain.

SL2: If you know what rolling blackouts are, you might want to read this
PH2: Help keep the power on for everyone in your area.