New customer demands have been forcing a shift from typical spending-based programs to ones that rely more heavily on customer behaviors. Giving customers a reason to be more emotionally connected with your brand will inherently create more loyalty, but many legacy programs are not equipped to adapt. If you haven’t evaluated your customer loyalty program recently, it’s time to consider the many benefits of upgrading your platform (replatforming). Doing so could not only improve your customer’s experience but also your bottom line.
In this ebook, you'll learn:
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