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We’re in an era of effortless customer experience (CX), driven by brands like Netflix and Amazon, who have pushed CX to new heights. Consumers worldwide have grown accustomed to personalized and frictionless journeys, yet many are unaware that it is Artificial Intelligence (AI) raising the bar for this gold-standard customer experience. Having a connected brand experience across the entire customer journey is essential to transform CX the right way, and it must include contact centers.
This ebook explores AI-driven CX outcomes, their impact in contact centers and how to embed it to create a Netflix-like customer experience, with five crucial steps to embark on an AI journey.
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