Transactional Channels: The Cornerstone of a Partner Strategy

Do you have programs in place with a wealth of partners? Are only a fraction of those partners bringing revenue to the table? And of those partners, are a mere handful collaborating with you at a level that accounts for significant channel revenue?

It’s likely a transactional channel. Your classic partner program with traditional tiering based on performance. It’s the program everyone has in place today—and it’s not a bad model nor will it ever go away.

Focusing on these 3 areas will increase performance in legacy indirect channel programs:

  • Optimization
  • Expansion
  • Reactivation

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