Do you have programs in place with a wealth of partners? Are only a fraction of those partners bringing revenue to the table? And of those partners, are a mere handful collaborating with you at a level that accounts for significant channel revenue?
It’s likely a transactional channel. Your classic partner program with traditional tiering based on performance. It’s the program everyone has in place today—and it’s not a bad model nor will it ever go away.
Focusing on these 3 areas will increase performance in legacy indirect channel programs:
Download the white paper to learn more.
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