Establishing the right ecommerce architecture is critical to ensuring digital sales channels can support your overall business strategy. It’s important to continuously reevaluate your ecommerce architecture to verify it reflects changes to your business strategy, emerging consumer trends, and advancements in technology. This paper lays out the decision process for ecommerce modernization, with tradeoffs and lessons learned, to help executives conduct a thorough evaluation. It also addresses organizational alignment and how to deliver your chosen approach. Throughout the paper, we intersperse ways in which Amazon Web Services (AWS) can help you achieve these goals.
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