The past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. In a recent survey, 73% of B2B CMOs said they are shifting promotional activities online. Concurrently, businesses are leveraging traditional media, like direct mail, to replace in-person interactions. In addition, an Edelman survey of B2B executives indicated that 55% were shifting their marketing efforts to focus on existing products that became more in-demand as a result of the changes brought on by 2020, while others (45%) were creating and marketing new products to address those changes.
Download this report to learn 7 data-savvy strategies to wrap around your lead generation efforts to improve opportunity close rates and lower acquisition costs as we head into 2022.
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