Payback in less than six months. 589% ROI over three years. The remarkable business impact of Acquia CDP.
Acquia CDP is a customer data platform that increases revenue and profitability for organizations. It does so with a unified view of the customer, democratized analytical insights, machine learning (ML), advanced segmentation, and data activation across marketing and customer engagement channels.
Acquia commissioned Forrester to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Acquia CDP.
The study revealed that implementation of Acquia CDP led to a range of quantifiable benefits, impacting everything from marketing effectiveness and customer retention to call center performance and operational efficiency. Download now for a detailed look at how Acquia CDP maximizes the business value of customer data and to evaluate its potential impact on your organization.
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