As a “new normal” takes hold, an early picture of how Americans will enjoy and purchase alcoholic beverages moving forward is coming into focus. Behaviors forged and tastes formed during the pandemic, the growing influence of Gen Z adults of legal drinking age, and e-commerce’s transformation to mainstream shopping channel are poised to shape the category’s future, our third annual Drizly Consumer Report has found.
Download this whitepaper to learn how newfound interests at home stand to impact consumption occasions and locations longer term, and how Americans of legal drinking age are purchasing alcohol.
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