0073 AUGUST

PCIQ SL OPTIMIZATION:

• (List) INSIDE THE RITZ-CARLTON: 4 Dreamy Weekend Retreats
• (Authority) INSIDE THE RITZ-CARLTON: Your Guide to Dreamy Weekend Retreats
• (Intrigue) INSIDE THE RITZ-CARLTON: Ready for a Dreamy Weekend Retreat?
• (Solution) INSIDE THE RITZ-CARLTON: Where to Find a Dreamy Weekend Retreat
• (Urgency) INSIDE THE RITZ-CARLTON: Escape the City With a Rural Weekend Retreat

Preheader

• Plus, Romance Package in Turks & Caicos, Culinary Tours & More Inspiration for Your Wanderlust

Notes

• • CTA testing in hero (direct, explorative)

• • Geo-targeted Hotel Spotlight under hero: North America, MEA, APAC (Collapse for ROTW)

• • Hotels Near You targeted to people with 1+ hotels between 25 and 250 miles from them

• • Geo-targeted Culinary Experiences: Canada, US & CALA, EUR, MEA, APAC

• • Second month of PCIQ

• • Second month of Destination Guide (lower position)