BP: Addie Kahrs and Kyle Henderson

Theme: Roadtrips

Target: US & Canada | Audience: BAU Audience + Essential Overnights Demand Cluster

Notes: Hero Visual - A/B test should be deployed 50/50 to all audiences (members and non-members)

Subject Line:

• Windows Down. Volume Up. Summer On. 🚘

Preheader:

• Easy stays, free breakfast, and refreshing pools—mile after mile.

Gmail Clipping (102kb)

• Design File Size: 87/131 kbs
  

• Parameters:
• At risk = 90 – 101 kb
• Will clip = 102 kb and up



• *This design is not expected to clip