MAR-1728, Marriott Bonvoy U.S./Canada Demand Gen May 2026

BP: Addie Kahrs and Kyle Henderson

Theme: Elevated Experiential
Target: US & Canada | Audience: ~12M (+ CDP Elevated Experiential segment)
Versioning: Member | Non-Member - luxury brand content for members only


Subject Line:

  • [Fname, ]Summer Feels Different When You Stay Like This 🌼

Preheader:

  • Member: Plus, earn 10,000 bonus points on premium rooms and suites.
  • Non-Member: Join Marriott Bonvoy and unlock exclusive summer stays, rewards, and more.


Gmail Clipping (102kb)

  • File Sizes:  94/141 kbs

  • Parameters:
  • At risk = 90 – 101 kb
  • Will clip = 102 kb and up


  • *These designs are not expected to clip