BP: Yanique Mundy

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Targeting: MBV Members Enrolled in EAT

Subject Line Options

• SL 1 [Personalization] [Offer]: Now Serving 8x Points on Your Next Meal[, Fname]!
• SL 2 [Exclusivity] [Offer]: Coming in Hot: 8x Points On Every Single Order!
• SL 3 [Personalization] [Offer][Emoji]: [Fname, ]Earn 8x Points on Soups Sips and More Fall Favorites

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• HURRY! Offer expires October 31.

Gmail Clipping (102kb)

• • Current Size: 42 kb's
  • Estimated Size: 63 kb's
  

Targeting: MBV Members Not Enrolled in EAT

Notes: A/B Testing Secondary "How to Enroll" Module

Subject Line Options

• SL 1 [Personalization] [Offer]: Now Serving 8x Points on Your Next Meal[, Fname]!
• SL 2 [Exclusivity] [Offer]: Coming in Hot: 8x Points On Every Single Order!
• SL 3 [Personalization] [Offer][Emoji]: [Fname, ]Earn 8x Points on Soups Sips and More Fall Favorites

Preheader

• This offer expires October 31. Enroll NOW!

Gmail Clipping (102kb)

• • Current Size: 55 kb's
  • Estimated Size: 83 kb's
  

Targeting: Non-MBV Members NOT Enrolled in EAT

Notes: A/B Testing Secondary "How to Enroll" Module

Subject Line Options

• SL 1 [Personalization] [Offer]: Now Serving 8x Points on Your Next Meal[, Fname]!
• SL 2 [Exclusivity] [Offer]: Coming in Hot: 8x Points On Every Single Order!
• SL 3 [Personalization] [Offer][Emoji]: [Fname, ]Earn 8x Points on Soups Sips and More Fall Favorites

Preheader

• This offer expires October 31. Enroll NOW!

Gmail Clipping (102kb)

• • Current Size: 56 kb's
  • Estimated Size: 84 kb's