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NonMember Account Box Tests |
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Test 1 |
Audience: Non-Members with Stay History |
Test: 50/50 test of new account box design with the stay history vs. BAU/Control |
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A: New Account Box with NonMember Stay
(50% of audience) |
Desktop View |
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B: Control Account Box (50% of audience) |
Desktop View |
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Mobile View of Test A and Test B |
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Test 2 |
Audience: Non-Members without Stay History |
Test: 25/75 test with the new account box showing benefits of membership vs. BAU/Control |
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A: New Account Box with Benefits (25% of audience) |
Desktop View |
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B: Control Account Box (75% of audience) |
Desktop View |
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Mobile View of Test A and Test B |
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