BP: Krystin Lawson

Notes:

• CTA placement test in with one over the image and one below the body copy
  
  



Original Subject Lines and Preheader



• SL A (Offer)(Emoji): Enter for a Chance to Win a Cruise, Earn Double Points
• PH: Plus, earn double points on cruise bookings all September.




Reminder Member Subject Lines and Preheader



• SL A (Offer)(Urgency): Reminder: There’s Still Time to Win a Free Cruise
• PH: Book a cruise by September 30, 2025, to earn 2X points.




Reminder Nonmember Subject Lines and Preheader



• SL A (Offer)(Urgency): Reminder: There’s Still Time to Win a Cruise. Join & Register Now
• PH: Book a cruise by September 30, 2025, to earn 2X points.




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