BP: Alexia Macedo

• SL (Personalization)(Offer): [Fname, ]More Nights = More Perks

• Recently opened hotels are waiting for you to explore.

• • Created urgency by adding time-sensitive language to hero offer
• • Driving app engagement with higher mobile feature placement
• • Used geo-targeting to tailor destination spotlights by location
• • Driving non-member enrollments with a colored targeted banner below the hero

Gmail Clipping (102kb)

• • English: 96/144
  • Spanish: 97/146
  • Portuguese 78/117
  

• Parameters:
• At risk = 90 – 101 kb
• Will clip = 102 kb and up