BP: Amanda Olcott

Theme: Embrace / Escape the Cold

Notes:

• Short
• No Landing Page Test / all will link to: https://hotel-deals.marriott.com/escapetoluxury/
• Member and Non-Member versioning

Subject Lines

• SL1 (Intrigue)(Personalization): [Fname, ]Where Will You Escape to Next With up to a [$200][$300] Credit?
• SL2 (Urgency)(Personalization): Embrace the Cold With up to a [$200][$300] Credit[, Fname]
• SL3 (Value): Make Your Next Getaway More Rewarding With up to a [$200][$300] Credit
• PH: Reserve by Sunday to indulge in unforgettable experiences.

Gmail Clipping (102 kb's)

*Designs will not clip

• M Current Size: 35 kb's
  M Estimated Size: 53 kb's
  
• NM Current Size: 41 kb's
  NM Estimated Size: 62 kb's
  

• Parameters:
• At risk = 90 – 101 kb
• Will clip = 102 kb and up