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Non-Member Acquisition Messaging Test |
Three A/B Testing Options |
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1. Value Proposition: Earning Points |
Art Direction: Static lifestyle image. Property vs. lifestyle |
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2. Value Proposition: Free Program |
Art Direction: Image Animation. Two property stories shown, with Warm vs. Cool color palettes. |
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3. Value Proposition: Member Benefits with Icons |
Art Direction: Icons, shown in static and animated formats. |
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Your Travel Deserves Rewards[, Fname] |
Thousands of travelers join Marriott Bonvoy® every day.
Why? Because it’s free to join and the perks start from day one.
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You've stayed with us. Now it’s time to get rewarded. Travel is Better as a Member. |
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Your Travel Deserves Rewards[, Fname] |
Thousands of travelers join Marriott Bonvoy® every day.
Why? Because it’s free to join and the perks start from day one.
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You've stayed with us. Now it’s time to get rewarded. Travel is Better as a Member. |
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