BP: Yanique Mundy

Theme: Festive Travel

Core Member Audience Designs

Hero Generic Subject Line and Preheader:

• SL: [Fname's ][Your ]Account Update: Member-only offers and tips for festive November travels
• PH: Go further, stay longer, and celebrate more

Hero CALA All-Inclusive Subject Line and Preheader:

• SL 1: [Fname, ]Earn 10,000 Bonus Points Now
• SL 2: Think of How Far 10K Points Can Take You[, Fname]
• SL 3: Just for November: 10,000 Bonus Points
• PH: And It's the Perfect Season to Join Marriott Bonvoy

Gmail Clipping (102 kb's)

*English and BEN will clip

• Current Size, English/Core: 121 kbs
  Estimated Size, English: 182 kbs
  
• Current Size, BEN/Core: 105 kbs
  Estimated Size, BEN: 158 kbs
  

• Parameters:
• At risk = 90 – 101 kb
• Will clip = 102 kb and up

BP: Yanique Mundy

Theme: Festive Travel

NonMember Audience Designs

Festive Travel

• SL 1: [Fname's][Your]Account Update: Earn 10,000 Bonus Points Now
• SL 2: Think of How Far 10K Points Can Take You[, Fname]
• SL 3: Just for November: 10,000 Bonus Points
• PH: And It's the Perfect Season to Join Marriott Bonvoy

Gmail Clipping (102 kb's)

*NonMember will clip

• Current Size, NM-US Test A: 86 kb's
  Estimated Size, NM-US Test A: 129 kb's
  
• Current Size, NM-US Test B: 84 kb's
  Estimated Size, NM-US Test B: 126 kb's
  

• Parameters:
• At risk = 90 – 101 kb
• Will clip = 102 kb and up

BP: Erica Biroonak, Janet Yungwirth

Theme: Festive Travel

Luxury Audience Designs

Subject Line (New Member)

• SL: (Personalization)(Direct): Welcome to Your November Account Update[, Fname]
• PH: Uncover where to escape for festive season, an exclusive offer, and more

Subject Line (Member)

• SL: [Fname’s ][Your ] November Member Account Update
• PH: Uncover where to escape for festive season, an exclusive member offer, and more

Subject Line (Non-Member)

• SL: [Fname’s ][Your ]Account Update: Where to Travel for Festive Season
• PH: Plus, uncover an exclusive offer

Gmail Clipping (102 kb's)

*Luxury will clip

• Current Size, Luxury:  89kb's
  Estimated Size, Luxury: 134kb's
  

• Parameters:
• At risk = 90 – 101 kb
• Will clip = 102 kb and up