Theme

• Long Weekends

Notes

• • PCIQ Preheaders
  • Segmenting IG Module
  • Testing long vs. shorter

Version A: Longer

• • 50% of L1
  • 50% of L2A
  • 100% of L2B
  • 100% of L3
  

Version B: Shorter

• • Other 50% of L1
  • Other 50% of L2A
  

Subject Line Options:
(Non-Member)

• SL: Your Guide to Superb Long Weekend Escapes
• PH: Plus, discover 4 new hotel openings to add to your travel list
  
  

Subject Line:
(Member)

• SL (Personalization) (Short): [Fname's ][Your ]Account Update

PCIQ Preheaders
(Member)

• PH (Direct): Find the perfect destinations for long weekend trips
• PH (Authority): You guide to superb long weekend escapes
• PH (Listicle): 6 unforgettable destinations for a long weekend retreat

Gmail Clipping (102kb)

• Design A (Longer)
  • Current Size:  88 KB's
  • Estimated Size:  132 KB's
  
• Design B (Lux-Only Audience)
  • Current Size:  77 KB's
  • Estimated Size:  115 KB's