Initial Email: 6/6, Last Chance maybe in MAU: 6/9

Target:

Home Rental Enthusiasts; Anyone who falls outside of these opportunity segments

Subject Lines & Preheader:

• SL: Limited-Time Offer[, Fname]: 20% Off Travel
• PH: Take advantage by June 10



Gmail Clipping (102 kb's)

• • Current Size: 56 kb's
  • Estimated Size: 84 kb's
  

Audience: Bucket 1 Hero

Target:

Big ticket spenders; OTA Loyalists; Inclined to Stay with Competition; Avid Travelers; Marriott Elites with Competition

Subject Line & Preheader:

• SL: Exclusively for [Fname][You]: 20% Off Travel
• PH: Hurry! Your special offer expires on June 10!

Gmail Clipping (102 kb's)

• • Current Size: 56 kb's
  • Estimated Size: 84 kb's
  

Audience: Bucket 2 Hero

Target:

Low Lodging Spenders; Cost-Conscious Frequent Travelers; Low Hotel Spenders

Subject Line & Preheader:

• SL: Limited-Time Offer[, Fname]: 20% Off Travel
• PH: Take advantage by June 10

Gmail Clipping (102 kb's)

• • Current Size: 56 kb's
  • Estimated Size: 84 kb's