Segmented Hero
LUX + NonLux Hero
Recipients: UK + Ireland, France, Spain, Portugal
Featured properties: The St. Regis® Florence, Italy; Al Maha, a Luxury Collection® Desert Resort & Spa, Dubai, United Arab Emirates; W Rome, Italy
 
LUX + NonLux Hero
Recipients: UAE, Germany, KSA, Italy, Russia, Egypt + Rest of MEA, Türkiye, Qatar, Scandanavia + Rest of EU
Featured properties: The Ritz-Carlton®, Abama, Spain; The St. Regis® Florence, Italy; Al Maha, a Luxury Collection® Desert Resort & Spa, Dubai, United Arab Emirates
 
Hero for Benelux + South Africa
LUX Audience: Receives LUX Hero
Non-LUX Audience: Receives Non-LUX Hero
Featured properties: The Ritz-Carlton®, Abama, Spain; The St. Regis® Florence, Italy; Al Maha, a Luxury Collection® Desert Resort & Spa, Dubai, United Arab Emirates
 
Featured properties: Renaissance® Warsaw Airport Hotel, Poland; Le Méridien® Lav, Split, Croatia; Sheraton® Jeddah Hotel, Kingdom of Saudi Arabia