Targeted: Hero 1 (Staycation Offer)
- SL: Save 20% on Easter [Market] Staycations
- PH: ... plus enjoy free breakfast for two adults. [Fname, you ][You ]deserve to treat yourself.
Targeted: Hero 2 (Stay Longer Offer)
- SL: Save up to 25% on resort vacations in [Market]
- PH: ... [Fname, you ][You ]deserve to treat yourself to a vacation in paradise.