MARRIOTT BONVOY eAPPEND

INITIAL CONTACT

Targeted to members with invalid address, no email address, and non-openers

MEMBERS
SL/PH1:

• Re: Your Marriott Rewards Account
• [Fname, we've ][We've ]recently updated
your email address.

MEMBERS - BONVOY
SL/PH1:

• Re: Your Marriott Bonvoy Account
• [Fname, we've ][We've ]recently updated
your email address.

RE-ONBOARDING

Targeted to members with invalid address, no email address, and non-openers

MEMBER
SL/PH1:

• [Fname: ]Open for Access to Your Online Account
• See your activity, special offers, member rates and more.

MEMBER - BONVOY
SL/PH1:

• Tips to Make the Most of Your Membership
• [Fname, see ][See ]your activity, special offers, member rates and more.

SILVER
SL/PH1:

• [Fname: ]Open for Access to Your Online Account
• Get ready to take your Silver Elite status to the next level!

SILVER - BONVOY
SL/PH1:

• Tips to Make the Most of Your Membership
• [Fname, get ][Get ]ready to take your Silver Elite status to the next level!

GOLD
SL/PH1:

• [Fname: ]Open for Access to Your Online Account
• Get ready to take your Gold Elite status to the next level!

GOLD - BONVOY
SL/PH1:

• Tips to Make the Most of Your Membership
• [Fname, get ][Get ]ready to take your Gold Elite status to the next level!

PLATINUM
SL/PH1:

• [Fname: ]Open for Access to Your Online Account
• Get ready to take your Platinum Elite status to the next level!

PLATINUM - BONVOY
SL/PH1:

• Tips to Make the Most of Your Membership
• [Fname, get ][Get ]ready to take your Platinum Elite status to the next level!

TITANIUM - BONVOY
SL/PH1:

• Tips to Make the Most of Your Membership
• [Fname, get ][Get ]ready to take your Titanium Elite status to the next level!

AMBASSADOR - BONVOY
SL/PH1:

• Tips to Make the Most of Your Membership
• [Fname, get ][Get ]ready to take your Ambassador Elite status to the next level!