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01A: EM1A & EM1B (Remail)
Email 1A
[Fname, can][Can] we count on you to help reduce energy strain?
Simply enroll your smart thermostat and you could get an incentive.

Email 1B (Remail)
[Fname, interested][Interested] in an incentive?
Sign up with your energy provider to help keep the grid strong.
02A: EM2A & EM2B (Remail)
Email 2A
[Fname, keep][Keep] comfortable this spring and receive an incentive
Your smart thermostat could do so much good.

Email 2B (Remail)
[Fname, free][Free] enrollment and a future rebate could be yours
Plus, you’ll be helping the community.
EE
01B: EM1A & EM1B (Remail)
Email 1A
Your thermostat can help with monthly savings[, Fname]
Reduce your energy usage without reducing your comfort.
Email 1B (Remail)
[Fname, want][Want] to see savings on your next energy bill?
Enroll today and start practicing your happy dance.
02B: EM2A & EM2B (Remail)
Email 2A
[Fname, you][You] could lower your bills with one easy move
You can even do it from the comfort of your home.
Email 2B (Remail)
[Fname, do][Do] you want to reduce your energy bills?
Your smart thermostat could help.
Nurture Tests
01C, 01D, 01E, 01F, 01G, 01H, 01I – EM1A & EM1B (Remail)
Email 1A
[Fname, save][Save] more, use less
We hope you enroll your thermostat to help keep the power grid strong.
Email 1B (Remail)
[Fname, we’re][We’re] excited to be part of your community
Help keep the power grid strong by enrolling your thermostat with <UTILITY_NAME>.
02C, 02D, 02E, 02F, 02G, 02H, 02I – EM 2A & 2B (Remail)
Email 2A
[Fname, ]<CUSTOM_FIELD_1> for doing this one thing
Connect your smart thermostat and <UTILITY_NAME> could reward you.
Email 2B (Remail)
[Fname, you][You] could <CUSTOM_FIELD_1> 
All you have to do is enroll your smart thermostat with  <UTILITY_NAME>.