OPTION 1 (New)
SL: [FName, ]Discover Exciting New Perks For Our Most Loyal Members!
PH: We're unrolling new Choice Privileges® benefits just in time for summer.
OPTION 2 (New)
SL: JUST LAUNCHED: New Perks For Our Most Loyal Members!
PH: Discover exciting new benefits available exclusively for you.
OPTION 3
SL: [FName ,] Are You Taking Advantage of Your Brand New Benefits?
PH: [Gold/Platinum/Diamond] Elite members now earn amazing new perks at Choice Hotels.
OPTION 4
SL: NOW ANNOUNCING: New Perks for [Gold/Platinum/Diamond] Members
PH: [FName, ]did you know you could be taking advantage of brand new benefits?
CTA testing:
CTA v1: Learn more
CTA v2: Explore the Perks
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